Customers today are bombarded with marketing messages. There are so many places including your typical billboards and signs, to magazines and even digital adverts. The result – a brand, especially a growing one, will get sucked in, chopped up, and spat out and no one would even notice. Building customer loyalty needs more than a great product and a brilliant poster. Little shops, for example, need to remain top-of-mind, so that they are always the first choice for the customer. You can get your message across by literally putting it in the customer’s hands and elevating your identity. Custom ice cream cone wrappers are the perfect solution for branding that makes an impact. Here are a few reasons why.
Be sure to give “3 Ways to Find Inspiration for Ice Cream Cone Wrappers” a read for more helpful tips after this on your custom ice cream cone wrappers.
Great for Finicky Health Details
Selling ice-cream is a touch more complex than walking up to your neighborhood ice-cream truck and getting a creamy cone. First off, customers’ needs have become incredibly complex, and ice creams have been modified to make sure they meet these needs. When someone makes an order, they may ask for all sorts of variations. The most basic variation would be a flavor. Other information may include differentiating between egg-free, gluten-free, dairy-free and more. The type of ice cream also matters, in that it could be a sorbet, non-fat, fro-yo or something else too.
Display Colors & Elements of the Brand
Having a branded custom ice cream cone wrapper allows you to share all of this information with ease. It makes it possible for customers to read up on all the important information about the cone they are consuming. In addition, it allows one to quickly display the brand colors and elements. This is great to give conscious customers health information, without needing to memorize all of it and repeating it to them like a long drawn out checklist when they ask. Calorie counters will appreciate knowing how much the cone is adding to their daily meal plan. Health-conscious customers will be glad to know that certain elements are not present in their ice cream. And all these benefits will be associated with your ice cream brand.
Cool Enough for Social Media
Customer-generated promotion is a brilliant way to grow a brand, and social media is the main tool where this happens. Having custom ice cream cone wrappers give customers something unique to share with their friends on their social media pages. The better the brand becomes, the more iconic it is for customers to identify themselves with the brand and share with the world that they are loyal.
Custom ice cream cone wrappers should ideally be thrown away after consumption. However, if they are branded very well, you will find that customers begin to collect them. Should they have different colors and styles too, these collections can be shared to spark those social conversations.
For more tips on promoting your ice cream shop, check out “6 Ice Cream Shop Branding Tips“.
Keeping Up with the…Themes
There is always something happening where branding can help to pass forward a message. Cost-effective and impactful measures win over all else, and custom ice cream wrappers are an excellent choice. Whether you need to brand ice cream cones for Valentine’s Day or Halloween or do something special for a birthday or office party, it becomes possible with this custom item.
Everyone is a customer in the ice cream world, so you can involve local designers to share their art with you for the ice cream cone wrappers. In addition to providing them with a platform to showcase all their creativity, you also benefit from never becoming boring or run of the mill. Opening up to designers means opening to fresh ideas, keeping up with trends and being ahead of the game when it comes to ingenious branding.
Want more tips on themes and styles for your business, check out “7 Things You Should Know Before Opening Restaurant” for a checklist to complete before opening.
Spread Some Motivation
Shop owners can always brighten up someone’s day, in fact, they are in the perfect position to do this. Motivational messages hit the nail on the head. Someone could actually buy an ice cream to get a different message each day. When these are branded on a custom ice cream cone and shared with customers, they will immediately associate the brand with positive motivation and gladness. Messages that can be included can be simple, such as: “Don’t Worry Be Happy”, “You Can Do This”, “Chill”, “Say Yes to New Adventures”, “Too Cool for School” and so much more. Motivational messages could even be geared towards the brand attributes, adding an even deeper meaning to the branding on the wrapper.
Make Ice-Cream More Personal
Ice cream customers cover all ages, from little kids who love a sweet treat, to adults looking for a cool snack, or aficionados who love specific flavors. There are those who may find certain wrappers too young for them, or certain designs corny. Customers can experience their personal style being recognized by being able to choose a custom ice cream cone that speaks to them directly.
Your brand could also do something similar to one of the largest international software brands in the world. You know the one. It had people buying its product in flocks simply by having names printed on the wrapping. The excitement was almost palpable as customers would spend ages looking for a drink with their name on it, or even the name of their friends so that they could give them something that seemed personal. This tapped into the customer need to be recognized, and to know that they fit somewhere.
It is possible to do the same thing with branding for an ice-cream wrapper. In addition to putting the brand credentials on the wrapper, one can also leave a space for writing individual names on each cone. The key is – use a stunning font and make them look as amazing as possible.
Also, be sure to check out “3 Reasons Why Your Ice Cream Shop Needs Custom Printed Cups” for more tips on customizing your ice cream shop.
Create an Additional Source of Income
Branding is all about creating awareness and making sure that customers will recognize your offerings from anywhere. It is also a chance to take a simple element and make it into something special. When you choose to create custom ice cream wrappers, your customers may love them immensely. To build on their experience with your product, you can actually offer to have these wrappers up for sale. Customers can then purchase them for when they have parties or give them as gifts to other people who love ice cream. This can help spread loyalty and create even more awareness for the brand. The revenue from this could also be significant for the business over time.
Custom ice cream wrappers allow shops to share their branding messaging and literally put it in the hands of the customer. There are two main opportunities here, when the customer is being handed the cone, and when they are consuming it to look at. Even when the cone is coming to an end, and one must take out the cone from the wrapper to finish eating it, they can look and get the brand messaging clearly.
Effective and impactful branding does not require one to put up a massive billboard or spend large amounts having adverts pop up on social media platforms. It needs to tap into the heart of the customer and resonate with them naturally. That is what custom ice cream wrappers bring to the table.
Thank you for reading with us! Be sure to check out “5 Tips for Branding a Small Business” or “5 Brand Tips for Small Businesses” for helpful information to improving and maintaining your shop at the highest standard.
Attention all business owners, become a part of our exclusive Facebook Group, Food Service Brand Builders— a space dedicated to cafe, restaurant, and foodservice business owners to share helpful tips and experiences of owning a small business. We’ll see you there.
Brand My Cafe helps small & medium-sized businesses, cafes and foodservice brands grow their identity through custom coffee cups, coffee sleeves & more. Join us on Facebook or Instagram for more business-related inspiration.