The Norms of the 21st Century are Very Demanding
We all use a wide variety of products made by famous brands on a daily basis, in fact, our modern world is full of them. The questions here are: How do we understand this phenomenon? How do we recognize some companies almost instantly? Easy, it’s all because of something called branding. A collection of efforts that involves the promotion of a certain product or business through appealing/distinctive design and previously-studied sensorial responses. As you can see, this field is so crucial for the corporate world, that they mix artistic trends with scientific approaches.
Check out “6 Ice Cream Shop Branding Tips” for more tips on how to brand your shop correctly.
Big brands use these marketing techniques and knowledge not only to set themselves apart from the competition but also to sell even more. Branding provides a large set of tools that can go from product placement, digital viral campaigns, and labeling. At the same time, it can bring countless benefits to any project that puts a good amount of importance to its identity. One thing worth mentioning is that good branding takes time. Look at the relentless changes Pepsi went through the 20th and 21st century, in regards to their logo only; and that’s just one minuscule example.
Ice Cream Shop Needs
Ice cream shops are an amazing niche to work with all these concepts. As these kinds of businesses are easy to market but also open to colorful and interesting ideas to blend and experiment with. That can be awesome because your branding needs to reflect your true intentions behind every action. You can’t be there at all times (face to face), expressing all the objectives and motivations to every customer. Here is when branding functions as a solid communications channel, creating a cohesive presence for your venture. Today, we’ll talk about something simpler but crucial, the 3 most important reasons why your ice cream shop needs custom printed cups, let’s dive into it right now.
1. More Recognition, Increased Value
First, having your logo already planned and materialized, can help you define the countless points that will determine your brand’s identity. A strong impression starts with an outstanding graphic mark, then all the colors, layouts, and templates will appear accordingly. Your clients will remember you for three factors at most. One is customer attention, second is the quality of your product, and last but not least, your brand’s image.
Custom printed cups are an amazing medium to showcase all your graphic desires and preferences. People even collect these ones as a sign of admiration. They can be fresh and simple, to evoke a sense of cleanliness; but also, they can be fun and multicolored, in order to convey a sweet feel, appealing to certain sensorial reactions. Since most of us are visually-oriented, you need to take your ice cream cups very seriously. That’s why we recommend the help of a branding expert. You should check out our main shopping site, where you’ll find an amazing number of solutions that’ll help you succeed on this, you can also share the page with someone who’s interested.
2. Builds Trust
Yes, branding makes small companies stronger, and you can be sure that your ice cream shop falls in this category! Like most restaurants, your project has to look healthy and safe. So any customer can come by, grab a cup or two and leave without any worries. Then the word of mouth will do its magic. Your clients will trust in you since day one. For most businesses, opening day is like a world expo. It’s a great opportunity to show the world that you mean what you say, and your custom printed cups have to be at center stage. Have them ready for them to enjoy the delicious flavor of vanilla cream, with chocolate syrup, a classic! Check out “How to Make Simple Syrup—Explained” to have homemade syrup at your ice cream shop.
That trust effect not only works effectively with customers, also with your employees. Staff members are always looking for good sources of inspiration. Their routines can be tenacious, so in order to handle such weight, they have to be part of something relevant. A project that is sustainable, attractive, and with an unmistakable identity fits right. Custom printed cups are like the cherry on top of the cake, one of the most critical aesthetic pieces in your arsenal, carrying one interesting proposition: “This is who we are, we’re glad you came, enjoy it as much as you can”. Check out “How to Motivate an Employee Who’s Underperforming in Your Café” for related content to manage your brands/stores correctly.
Business partners can feel attracted to your ideas also. Making fascinating offers just to enjoy a portion of your success through franchising, all due to the confidence you’ve created throughout the years. That can happen at any time, and branding is one of the clear accelerators of this system.
If everything turns out to be successful, don’t stop there. Be sure to share a brand’s manual with all these investors, that way you’ll ensure a coherent identity no matter the location; don’t forget to put special emphasis on custom printed cups.
3. Differentiation
You know how difficult it is to stand out above the competition. Just by looking at Instagram accounts, you can see how many of these brands are doing the same thing. It results to be successful for others who tried those methods before. Please, don’t fall for these impulses, every business project is different, and similar techniques don’t work for everyone.
Your custom printed cups must be inventive and risky. They need to work as an invitation letter, integrating amazing ideas that can attract customers, transcending their different choices, and personalities. Remember that you are sharing a vast market with hundreds of companies. By offering high-quality products with outstanding identity, you’ll be able to thrive and succeed on your own terms.
Talking about market share, did you know that nearly 50 percent of millennials love personalized experiences? Mostly those causes are associated with positive outcomes, such as local businesses, digital environments, and the green economy. And it doesn’t end there, this demographic is now the vast majority of the population. Up to 75.4 million citizens, surpassing Baby Boomers and many other generational groups.
Your brand needs to immerse itself into this new pool of consumers, prospects that have a different set of preferences and behaviors, that are more tech-driven and almost unpredictable. Take advantage of all these challenges and virtues, and make something great out those custom printed cups right now.
Thanks for reading!! Make sure you check out our other content to have your ice cream shop in top condition for your customers. Read up on “Invaluable Restaurant Cleaning Tips You Need to Know Now.”
Brand My Cafe helps small & medium-sized businesses, cafes and foodservice brands grow their identity through custom coffee cups, coffee sleeves & more. Join our exclusive Facebook group Restaurant Brand Builders to brainstorm ideas with passionate other passionate owners!