People are drawn to beauty and what they see. That is where the saying, do not judge a book by its cover came to be. When building up your coffee shop requires creating something that stands out, tingles taste buds, and has universal appeal. You need to create your brand, something that will help you stand out from the competition.
1. Telegram Coffee
A stunning brand from down under is Telegram Coffee. This branded coffee shop stands out for having a clear theme that touches every aspect of its website. A quick look at the site reveals a telegram with all the details about the coffee shop. This includes the opening and closing time of the coffee shop, as well as the days.
Apart from its online presence, this coffee shop also has a minimalistic shop facing. It looks like an old post office from the front, with a wide offering from minimal space. The branding elements continue to the cups used to serve the hot coffee. They are equally minimalist, featuring the letter T and a sketch of the earth that has a cup of coffee at the bottom. This café can be found in Perth, Australia.
2. Five Watt Coffee
A touch of electricity is what makes Five Watt Coffee stand out. This coffee shop has on ‘old school’ look and feels to it. It almost feels as though it has come back in time, all the way from the 1950s. The main colors used are white and black, as well as a bright shade of orange. The logo features an electric bolt, a thematic element that carries through to almost every component of the shop. The branding is also present in the product. The electric bolt is featured as a decorative element on top of your cappuccino. This café can be found in various venues across the USA, including Minnesota.
Opening a coffee shop can be a really difficult task. Be sure to check out “Guide For Opening a Coffee Shop in a Small Town” for tips on opening a cafe in your small town.
3. Snakes and Lattes
In Toronto, Canada, this is a café whose theme plays on the board game Snakes and Ladders. The aptly names Snakes and Lattes features a range of board games that players can play when they visit this shop. This concept has proven popular, and other branches are being opened around Canada. In addition to the theme in the shop, the same permeate online where coffee lovers can get merchandise in the shop. Like many up and coming coffee shops, it becomes a cocktail bar after regular hours.
4. 28 Café
Located in Lisboa, Portugal, this is a café whose theme pays tribute to the famous electric tram 28. Playing into the tram feel, the tables and chairs resemble benches that you would find within the tram. You almost feel as though it is about to go into motion. So well thought out is this brand, that you will find 23 seats a well as 12 standing ones. The sign for the café is in the shape of a tram with the number 28 below. Besides all the seats are framed pictures on the walls, though it looks as though guests are looking through the glass windows of a tram to see them.
Take a look at “6 Marketing Hacks to Promote Your Cafe” for more info on promoting strategies for your local cafe.
5. The Dreamy Camera Café
This is one branded coffee shop that has gone entirely out of the box when it comes to creating a theme, look, and feel. The branding of this coffee shop is evident from the outside. Set against a mountainous background, this coffee shop is shaped like a large camera. It encourages guests to leave something behind, which is their dreams. Customers need to write down their dreams and take a polaroid of themselves holding the paper. They then leave their dreams behind for other people to read. You can find this café in South Korea.
6. The Coffee Academics
With its origins in Hong Kong, this is a branded coffee shop that has extended to other markets within South East Asia. Black and gold are the key colors used to give the elements of this café life. The name implies that the brand is all about learning what coffee has to offer. There are new recipes for both food and coffee that are continually being introduced. It brings together a perfect balance of high-end coffees, with cozy home comforts.
Be dynamic and be sure to sell other goods at your shop besides just coffee. Check out “Things to Sell in a Coffee Shop Besides Coffee” for a full guide.
7. Coffee Box
From El Paso, Texas, you will find the Coffee Box. The first thing that you will notice about his coffee shop is the logo, which has coffee elements as well as a box. The box appears like somewhere you could pack the perfect snack when you have a cup of coffee. The shape of the logo is also the shape of the shop, which features delicately stacked metallic containers. The walls are covered in bright and colorful art pieces.
8. Blue Bottle Coffee
A simple blue bottle against a stark which background is the main feature of this coffee brand. This single element covers almost every touchpoint that one will come into contact with. This includes the packaging for their coffee beans, mugs, and cups. They specialize in beautiful creations, worthy of sharing on social media platforms. Check out more from Blue Bottle Coffee here.
Be sure to also check out “Leadership Tips For Cafe Owners” for a look at how you can improve as a coffee shop owner and rally your troops for high performance.
When building your coffee shop, you will want to refer to others that have succeeded in creating brilliant brands. There are some key features of a powerful brand. These include a well thought out logo that communicates what the café is about. It does not need to be fully coffee focused, including a mug or a coffee bean. It just needs to be clear.
These examples encompass some of the most beautiful branded coffee shops from all around the world. Look at what they have to offer and draw your inspiration for your brand.
Thank you for reading! Opening a coffee shop in the near future? Be sure to visit “Opening a Coffee Shop Checklist” for our complete checklist to all things required for opening a coffee shop in your area.
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