When it comes to establishing the brand image for a coffee shop, the importance of packaging cannot be denied. From marketing your business’ information to forming the public’s perception towards it, your packaging could serve more than the purpose of handing over your goods to customers. It does more than what meets the eye and acts as a potent marketing tool. This is truer for something as prominent as a coffee bag.
As a mandatory element of a typical coffee shop packaging bundle, the coffee bag design has a vital role to play in your overall branding plan. Since it is one of the most significant items in your business packaging, it has the advantage of showing off your cafe’s branding in a very prominent way.
Before we start, check out “Opening a Coffee Shop Checklist” for a complete checklist of helpful tips before opening your cafe.
Custom Coffee Bag Design Ideas
Apart from the marketing efficacy, what makes coffee bag design so sought after is how easy it is to implement it. As long as you have an idea about how you want your coffee shop packaging to represent your business, designing and printing a coffee bag could be a walk in the park. It doesn’t even cost much. But at the same time, it could bring immense advantages to the exposure to your target market. Check out “5 Brand Tips for Small Businesses” to help you put an image to your brand.
With that being said, finding the right coffee bag design could be a daunting process. Mostly because you have such a wide variety of options to choose from. Should your bag remain a white canvas or should it be colored? What size your logo should be? Should your bag have your contact information on the front, or just having your coffee shop’s name suffice? To save you from feeling stranded with these questions, I’m here to show you three examples of beautiful and custom coffee bag designs. Through their inspiration, you would be able to get your coffee shop packaging to the next level with ease. Need tips on designing that coffee shop logo for your store? Take a look at “10 Things to Think About When Designing a Cafe Logo” for more.
1. Put Your Logo Over a White Background
While this idea might sound mundane, it has great effects in terms of translating your brand image in a minimalist and modern way. Instead of sending customers a few places at once with an abundance of information at the front of your bag, this type of coffee bag design could let them focus on the most important elements, which are your brand name and its logo. The additional information could still be printed at the back, so you are not leaving any details behind. Do you know which kind of coffee bag you’re going to be designing? Check out “5 Different Types of Coffee Bag Packaging” for options on coffee bags.
Blue Bottle Coffee demonstrates this design magnificently. Consisting of a completely white background with its signature blue bottle being front and center. The design leaves a lasting image in the customers’ minds. It presents the brand as a highly focused coffee vendor with no-nonsense at play.
The design encourages customers to focus on the brand’s logo by highlighting it very prominently. In terms of raising awareness and developing recognition that sticks, this design could prove to be very helpful for your business.
In such a design, you have to make sure that you are using high-quality material. The cost that you save from excessive designing could be put towards the material. Providing you with a coffee shop packaging that sets you apart from your competitors.
Be sure to also read “3 Ways to Get a Coffee Cup Branded” for more tips on branding products in your coffee shop, like your coffee cups!
2. Play It Up With Darker Colors
While a white background remains a great way to project your minimalist vision, a dark background with deep coloration gives off a vibe of richness and grandeur. This is often attributed to coffee bags containing darker roasts, but that is not always the case. If the rest of your branding uses black or any other darker colors, then you could easily incorporate it throughout your coffee shop packaging.
Onyx Coffee Lab pulls this off with quite some ease. Sporting dark-colored backgrounds with rich fonts on the front, the coffee bag design is captivating, to say the least. Once again, using high-quality materials is something that would elevate your design. Make sure that you also know whether you want a glossy finish to your design or want to stay with matte materials.
Need tips on promoting your custom products at your coffee shop? Check out “6 Ways to Promote Your Local Coffee Shop” for more helpful tips.
3. Go With Two-Tone Colors
Using two-tone bags with each color used as a solid block with sharp corners is quite common. Almost every other coffee shop has used the design in its operations. If you want a design that eschews the norm, then this widespread usage might render two-tone designs out of the viable options for you. But you shouldn’t make any decisions so fast.
By using two-tone colors in the form of a pattern, you could put your own spin on the age-old concept while also creating a coffee bag design that catches the eye. You could use your logo on top of the packaging to complete the look. Here, you could go with the classic combo of black and white, while putting your logo on the front in its original colors. It creates an artistic vibe. This appeals to those who want their coffee packaging to look just as good as its content would taste.
BKG Coffee shows this design off in a very impressive manner. With various variations of the same two-tone, splattered pattern design, the coffee shop shows that the same design could be used differently as long as you have the creativity for it.
What custom coffee bags have you loved from coffee shops? Let us know in the comments below if you have a favorite coffee brand that has coffee bag packaging that stands out.
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